Do you want the media to write about you – and reach out to new customers? Then you must write a good press release that gets spinning.
With the help of these ten pieces of advice, most people can write good press releases.
USE YOUR LOGO
Place your logo in the document header.
A CLEAR DATE
Press releases are fresh. Therefore, place the date well visible under your logo. Avoid using only numbers when writing the date. Write like this: October 6, 2019.
A POWERFUL HEADLINE
A good headline is short, powerful and indicates the main message. It should fit into one row. Think news-wise and let yourself be inspired by the media’s formulations.
Write a bold entry that in 2-4 rows summarizes the whole news article. Start with the city, for example:
Abu Dhabi – summary.
WRITE A QUOTE
A few core statements make the press release more vivid and useful for the media. Enter the name and title after the first quotation and only the name after the second quote.
LINK TO PHOTOS
Enter the URL of an image archive with spokespersons and relevant photos to your press release. Good pictures that are free for publishing increase the chance that it will be an illustrated article instead of a small note.
ENTER CONTACT DETAILS
Insert contact information to the spokesperson and possibly other people who can provide additional information. Phone number, mobile number, and e-mail address should be included.
PUBLISH ON THE WEB
Post the press release on your website while it is being broadcast. Anyone who reads about your news can then verify the information and see your press release.
Make sure the contacts are available when the press release is released. Anyone who has a missed call should call back to the journalist.
PREPARE QUESTIONS & ANSWERS
Think about what questions the journalists might want to answer. Write down clear answers, have in mind that they should be understandable even for the one who lacks special knowledge in your area.
Prime Digital help you to distribute your article with journalists. Not only can your press release be found on major search engines; but we also send it to online news websites and authority sites for publication.
We have successfully helped our clients to send out their press releases in an automated smooth and effective way at a low cost. Contact us for more information.
Read more about how to create press releases: